Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Archive of June 2008

Design Products like Services

John Bell talks about service design from a brand and marketing perspective:

"There is a huge interest amongst marketers to think about traditional products like services. In Adaptive Path's case, they use examples like the iPod/ITunes service and the early Kodak film system (camera development services). Any company ought to be looking at how to expand their view of their product to a potential service. That will be more difficult for simple consumer packaged goods (i.e. toilet paper). But with digital marketing and social media many, if not any, brands can think about being "of-service" in their marketing of their products. Listen to what your customers are saying and observe what they are doing. Find some way that you can enhance their lives that stems from the brand. If you make Tupperware, help potluck supper enthusiasts. If you make computers for students offer people a companion program from Stephen Covey. If you offer a weight loss product, build your customers a way to track and reward their progress.And build a community of customers who add value to the overall customer experience. Spend more energy on that than on old-school advertising. In short - design services not products; and market products like services."

The marketeers are coming! 'Anything and everything is an ad.' Sigh.
June 13th, 2008 / Trackback / Comments

Design section finally getting going...

I've finally started to put some of my design work on the website. Still to add my student work, but its a start...
June 11th, 2008 / Tags: navelgazing / Trackback / Comments

Pay per use service design

"One of the joys of growing up in a working-class neighborhood in London during the late 70s early 80s was the dealing with miserly chip shop owners who charged extra for things like ketchup and vinegar. I remember very clearly a couple of instances where I had just enough money for chips and not enough for anything to put on them. It's the sort of thing that sticks in your throat literally and metaphorically"
Link to article at Zeus Jones
June 5th, 2008 / Trackback / Comments

Goldsmiths Design Degree Show 2008: Processed

I went to my college's degree show over the the weekend. The Goldsmiths show is always a surprising and innovative affair, and this year I was very impressed with the quality of the work, as well as the maturity of the thinking. I personally find the work more challenging and though provoking than most MA course projects.

The show was called 'processed', and the students have curated the space in the Boiler House of the Truman brewery to show of the varigated design processes they've been thorugh to get to their final designs. This is in refreshing contrast to the tedium of many degree shows, where students are only keen to show off how brilliantly they can do what everyone else in the design industry does - i.e slick, commercial and with little sense of storytelling.

Some of the highlights included Niel Hubbard's investigation into the use of personal gravity fields to create new forms of interactive architecture, Emma Jones's weird attempt to use real hearts to create sentimental jewellery designs and Philip Havlin's witty furniture that makes you look twice.

My favourite though was Sam Hill's exploration of the value of experience (video below), who deservedly won the annual Duvel prize for his simultaniously considered and light hearted investigation into the meaning of experience design.



In all a very inspiring exhibition, and good luck to all the students - lets hope they can keep some of the idealism going as they head out to find (well deserved) work for the man.


June 1st, 2008 / Tags: design, education / Trackback / Comments

Taking Services Seriously: New report from NESTA

NESTA has published a research report called 'Taking Services Seriously: How Policy can stimulate 'hidden innovation' in the UK's services economy.' 

From their website: "Services have not yet been properly incorporated into our mechanisms for stimulating and supporting innovation. Even our current methods of measuring innovation often under-represent innovation in services. This is one aspect of what we call ‘hidden innovation’... This report examines how we can help our services firms to become more innovative and more productive. We think that it provides significant new evidence for policymakers and should prompt a new phase in the discussion on innovation in services".

June 1st, 2008 / Tags: publication, servicedesign, serviceinnovation / Trackback / Comments
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