Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.



Archive of October 2008





picture-2r1r.png "How to be an anthropologist for hire." Grant McCraken shares his secrets with this blog compendium of his greatest hits. Lots of interesting insights and tips...
October 30th, 2008 / Trackback / Comments

Some really great online/offline sites/services I have enjoyed recently

Bit of a monster post here. I've been meaning to blog these for a while, and the guys at RISD have been going crazy with their favourite service design's so I had to join in.

First up, Fiat Eco:drive.


This is a fantastic concept by AKQA in collaboration with Fiat and Microsoft. There's so much good stuff here... Essentially Eco:drive is a combination of a piece of desktop software (with an online community thrown in) to help you drive more efficiently, a marketing campaign to help promote Fiat's eco credentials and a brilliant piece of product integration via a USB stick. Check out the cutesy animation. Lovely stuff, and very far sighted as this can only grow in popularity - all they have to do now is put a SIM card in the car and its a closed loop. Brilliant - and a whole bunch of Firsts too.

Fiat say: "Eco:drive is also the first step of a revolution; in fact, for the first time ever, a standard vehicle is connected with a PC and with the Web. It is also an innovative technology, but with an important social and educational objective: this is the first time that an automotive brand has launched an interactive technology that helps its customers improve their style of driving in order to save and to respect the environment" Great stuff guys.

Next up, ActionMethod. I include these guys just because of the lovely multi-channel graphic design.

Actionmethod screenshot

ActionMethod have a to-do list/project management/collaboration suite, but its their graphic design and typography that shines - look at that thin Din Mittleschrift. Excellent.

Next, Graze. A british firm, these guys deliver snacks to your desk. I like this because its Doing Well by Doing Good.

Graze screenshot

I haven't tried them out and I'm not sure if they'll make it through the economic tsunami, but again, I love the execution - the boxes are British letter box shaped and the photography reminds me of Postman Pat. Very nostalgic, just right for Autumn. Its the kind of thing my friends Mary and Zoe would do.

Finally, Lisapmaxwell. David Armano put me onto this and I love it. Lisapmaxwell are a PR firm in chicago, and they've put all the people in their office on the web, live, so you can have a conversation with any of them. Right now. Because that's their job - to talk to you and everyone else about their clients.

Lisapmaxwell screenshot

Again, clever idea, solid execution. I'm now following them on Twitter, which means I'll get all their PR stuff = a complete success of a site. Indeed, I now want to work there. What sites and services have you enjoyed/been envious of recently? Let me know on Twitter or Friendfeed.

October 29th, 2008 / Tags: servicedesign, justinteresting, examples, website / Trackback / Comments


Roger Martin: "Design thinking is about creating better things, while traditional analytic thinking is about choosing between things." Great! Via Metacool
October 29th, 2008 / Trackback


Pure Creative Juice. Via Core
October 29th, 2008 / Trackback

The Economist on what not to do in a downturn - cut customer service

"A danger is to cut labour costs in a way that damages customer service. That could be fatal at a time when retailers need to fight for each sale. The best retailers understand this. Best Buy has found that its “geek squad”, that helps customers in each of its stores work out how to use their new electronic appliances, has been a factor in its recent success." Link to article

? Geek squad, by the way, are awesome.
October 28th, 2008 / Trackback / Comments

Finnish Service Design

Short roundup of Finnish service design activity. I don't understand finnish, so this site is meaningless to me... nonetheless, go Finns!
October 24th, 2008 / Trackback / Comments

frogmetricsshot.png Intriguing interactive surveying tool via Techcrunch - Frogmetrics. They say: "We put touchscreen devices into the hands of customers. And help businesses get realtime feedback, increase customer loyalty, and capture missed revenue opportunities." Brilliant.
October 24th, 2008 / Trackback / Comments

Next »