Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.



Archive of March 2009


picture-2tj0.png Finnish University, Laurea, in Helsinki is offering a service design MBA course: "The aim of the programme is to provide students with multidisciplinary knowledge in service innovation and design through advanced studies of different service theories and their implications for service innovation and design practice."
March 31st, 2009 / Trackback / Comments




picture-12mt.png Just came across Seeds a new European service design consultancy. Find out more on their site.
March 25th, 2009 / Trackback / Comments

Last week's service design news

Sorry for the lack of posting recently - I'm very busy with two exciting projects at Engine and trying to sort out lots of other bits and bobs. As a short term peace offering before we get back to real content, here's a round up of interesting service/design news stuff from last week... in no particular order:

Steve Lee (my friend and colleague at Engine) has written a piece on how to motivate change in service users. Business week reports that Kraft has launched a services division! Kraft! Meanwhile, NESTA has launched a public service innovation lab. Indeed, its getting quite crowded in the public-service-innovation-lab-space-project-initiative these days, what with the Design Council, the RSA and now NESTA.

Elsewhere, Jeff Howard has found a 200 page report in to collaborative social innovation, Tish has posted a massive list of cool stuff focused on the dematerialisation of products in to services.

Cornell University hosted a roundtable on hospitality service innovation and Service Untitled has some interesting facts on the importance of customer service in different cultures.

My favourite 'business guy', Umair Haque got all hot under the collar about the crisis in capitalism and the need to return ideals as the central proposition for businesses and services. Meanwhile, Brandon has made a service blueprint of his service blueprint lecture.

And finally, in case you forgot everything about everything you do, here’s a reminder.
March 23rd, 2009 / Tags: servicedesign / Trackback / Comments


Service Design Jobs at Participle

Jennie emailed to say that Participle is looking for a service designer and a junior service designer:

"Participle is looking for a designer who has a background in creating and prototyping innovative services and experiences. We are particularly looking for a designer with strong facilitation skills, who enjoys leading idea generation and co-design sessions with groups of participants, has the skills to support participants to turn those ideas into manageable prototyping activities and is ready to work with a multi-disciplinary team to create new enterprises."

Apply here!
March 17th, 2009 / Trackback / Comments

Two non-design service design books every service designer should read

Inspired by Jeff's recent post on the best books in the service design library, I thought I'd share these two - New Service Development and Innovation in the New Economy and From Products to Services: Insights and experiences from companies which have embraced the service economy.



Both these books are written by 'non-designer' service designers and both are essential reading for 'design led' service designers. They provide whistle stop tours of 'the other' side to service design - i.e the side that's not full of designers and marketers going on about user-centred-experience-design-touchpoints-over-time-etc.

Laurie Young's book, From products to Services, is clearly and concisely written and gives a wide overview of the workings of service focussed businesses. It's not the most exciting read, but what it lacks in sensationalism it makes up for in sensible, clear ideas. This is not a one hit wonder business book full of anecdotes - instead its a practical how-to guide for delivering change within service businesses (or businesses that are getting into services).

It sets out in plain language many of principles and practices around the internal workings of service organisations that design schools just don't teach you about. HR, operations, service marketing and the important differences between service business units and other business functions. Illustrated with lots of case studies and many useful diagrams, this is the best business book I've read in ages, and definitely the most directly useful to my practice - unlike many trendier pop business books, which tend to be more generally inspirational and have made their only real point by the end of the first chapter. Readable and relevant.

Edvardsson et al's book is tougher going than Laurie Young's. But, despite the donnish language and dense copy its a great tour de force of the wide range of new service development techniques employed by companies, with a particular focus on how the digital economy has changed the economics of service. The authors introduce lots of design management and new product development concepts that most designers will be unaware of, and then start exploring how their application to the design of services changes their structure and features. Again, lots of case studies and engaging powerpoint style diagrams give you something to latch on to - my copy bristles with post-its and I've referred to it many times during projects.

Both books are practical, clear, and provide lots of ideas that you don't hear about in the design studio - get 'em now!
March 4th, 2009 / Tags: servicedesign, publication, designthinking / Trackback / Comments

Dott jobs! Service/UCD in Cornwall.

The Design Council is advertising for roles in it's second Dott programme. This time its in Cornwall. Dott 07 produced some great work, so if Cornwall appeals why not apply for jobs or projects.
March 4th, 2009 / Trackback / Comments
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