Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Posts tagged with “designthinking”...

How do you design?

The Dubberly Design office has a fantastic compendium of design process descriptions that they've been collecting for what seems like several years.

From their site: Everyone designs. The teacher arranging desks for a discussion. The entrepreneur planning a business. The team building a rocket.

Their results differ. So do their goals. So do the scales of their projects and the media they use. Even their actions appear quite different. What’s similar is that they are designing. What’s similar are the processes they follow.

Our processes determine the quality of our products. If we wish to improve our products, we must improve our processes; we must continually redesign not just our products but also the way we design. That’s why we study the design process. To know what we do and how we do it. To understand it and improve it. To become better designers.

In this book, I have collected over one-hundred descriptions of design and development processes, from architecture, industrial design, mechanical engineering, quality management, and software development. They range from short mnemonic devices, such as the 4Ds (define, design, develop, deploy), to elaborate schemes, such as Archer’s 9-phase, 229-step “systematic method for designers.” Some are synonyms for the same process; others represent differing approaches to design.

By presenting these examples, I hope to foster debate about design and development processes.

Its an absolute treasure trove for anyone interested in the larger conversation around how we design, rather than just what we design. Download the full pdf here. Thanks to Nicolas Nova for finding this for me.
December 10th, 2008 / Tags: designthinking, designprocess / Trackback / Comments

Interview with Tim Brown in McKinsey Quarterly

In this interview with McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao at IDEO’s offices in Palo Alto, California, Brown provides his perspective on innovation at IDEO and at other organizations. He focuses not on a philosophy of design but on the role of leadership in stimulating creativity, the barriers that sometimes inhibit it, and the incentives that really help to generate new ideas. He also discusses opportunities to innovate in public services and the promise of user-generated online content.
November 11th, 2008 / Tags: interview, designthinking / Trackback / Comments

Harvard Business Review Editor Gets all Service Design

"In an era marked by generally lower service standards in all kinds of industries, I had a singular encounter last week with a genuine service missionary named John..." Link
April 18th, 2008 / Tags: designthinking, servicedesign / Trackback / Comments

There is still one frontier that remains wide open: experience innovation. This is the only type of business innovation that is not imitable, nor can it be commoditized, because it is born from the specific needs and desires of your customers and is a unique expression of your company's DNA. Yet the design of an experience is often overlooked in the rush to market.
April 15th, 2008 / Tags: designthinking, experiencedesign / Trackback / Comments

Today, the design industry is at the threshold of a new epoch—a point of theoretically limitlessness potential for expansion.
April 13th, 2008 / Tags: designthinking / Trackback / Comments

IDEO's Transformation Design Practice

Henning Fischer: What is IDEO’s Transformation by Design practice?

Peter Coughlan [Head of IDEO's Transformation Design Practice]: IDEO’s transformation practice helps clients become more innovative, customer- or employee-centered, sustainable. We do this using some core principles of design and design thinking — building empathy with stakeholders, envisioning a future, prototyping — the stuff that good human-centered design is made of, this time applied to organizations...

April 10th, 2008 / Tags: designthinking / Trackback / Comments

picture-16.png "Design London's Research Centre will explore how design can be more effectively integrated with business and technology to create world-beating products and services." Link
April 2nd, 2008 / Tags: servicedesign, research, education, designthinking / Trackback / Comments

Process magic and design

Matt Jones makes a profound point about process in a long interview:

"You can pretend you have a process and sometimes process is the magic, the invocation you need to get those points to appear."

He then points to Bruce Mau's manifesto, where Bruce says:

"Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there."

This has helped me articulate something that's been brainworming away in my head for a while: Design processes are liberating because they build in time for serendipity and inspiration (which are inconveniently the two bits of design genie that refuse to be bottled in a project proposal), and they explicitly assume something new and better will emerge.

I've often felt that over processifying design can suffocate creativity, but used correctly (as Matt suggests, with a knowing nod to the magic bits), process can give us a profound confidence in the unknown. Which leads us to new places. Places we don't know, but where we know we want to be.

I'll leave you with this (digitally moth eaten) lovely diagram of a design process from the seemingly moth balled Central Office for Design via the equally moth balled RED unit:

March 27th, 2008 / Tags: designthinking / Trackback / Comments

People and Participation Online

"An interactive tool which helps those seeking to engage with the public to select participatory methods based on their specific circumstances. It provides a comprehensive methods database, covering traditional and innovative approaches to public participation from around the world and a selection of case studies,enabling site users to post their own stories to inspire others."
March 25th, 2008 / Tags: publicsector, designthinking / Trackback / Comments
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