Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

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Chris Conley on Innovation - video

Chris Conley discusses Gravitytank’s multidisciplinary creative process and how it approaches work for clients like Unilever and Goodyear. He makes a great point about the difficulty of writing innovation project proposals: “If you can figure it out in the proposal, why bother doing the work?” Getting this message across to clients is really tough - and its where process and experience prove invaluable.

Link to video
October 27th, 2007 / Trackback / Comments