Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

I’ve just noticed that Adaptive Path have changed their offering... »« Core77 and its surprising number of service design links

Designing Connected Services: Paper

Pdf on designing mobile services, via

“Companies increasingly have to deliver holistic customer experiences where the brand is core and products and services are merely a part of an entire network of rapidly changing customer touch points and devices. 

Successful experience design is defined by context-rich and holistic research and design methods, starting already in the very early phases of the development process. An essential driver within this holistic approach is a good understanding of the overall context of use.

Customer experiences are determined by interactions with the whole brand, not just with a particular product or service. A company can differentiate itself at every point at which it comes in contact with its customers.”

September 28th, 2007 / Trackback / Comments