Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

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Great article in Business Week on ethnography and innovation

“Companies have been harnessing the social sciences, including ethnography, since the 1930s. Back then executives were mostly interested in figuring out how to make their employees more productive. But since the 1960s, when management gurus crowned the consumer king, companies have been tapping ethnographers to get a better handle on their customers. Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.


June 26th, 2007 / Trackback / Comments