Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Using Theatre to Inspire Service Design »« Co-creation traps

Hertz gets into the car sharing business

The NY Times reports that:

"The Hertz Corporation started a service on Tuesday that is strikingly similar to Zipcar’s. Available initially in New York and Hertz’s hometown, Park Ridge, N.J., as well as in London and Paris, it will serve customers who pay an annual fee to rent cars by the hour — without some of the hidden and not-so-hidden fees lumped into typical rental contracts."

The UK's popular version of Zipcar, called Streetcar is one of Service Design's big success stories, and its great to see this type of thinking spreading. I've heard that the auto makers might be in a spot of bother at present... perhaps it's time they started thinking about cars as a service too?

Hat tip to Umair Haque for spotting this.
December 17th, 2008 / Trackback / Comments