Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.



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How do you design?

The Dubberly Design office has a fantastic compendium of design process descriptions that they've been collecting for what seems like several years.



From their site: Everyone designs. The teacher arranging desks for a discussion. The entrepreneur planning a business. The team building a rocket.

Their results differ. So do their goals. So do the scales of their projects and the media they use. Even their actions appear quite different. What’s similar is that they are designing. What’s similar are the processes they follow.

Our processes determine the quality of our products. If we wish to improve our products, we must improve our processes; we must continually redesign not just our products but also the way we design. That’s why we study the design process. To know what we do and how we do it. To understand it and improve it. To become better designers.

In this book, I have collected over one-hundred descriptions of design and development processes, from architecture, industrial design, mechanical engineering, quality management, and software development. They range from short mnemonic devices, such as the 4Ds (define, design, develop, deploy), to elaborate schemes, such as Archer’s 9-phase, 229-step “systematic method for designers.” Some are synonyms for the same process; others represent differing approaches to design.

By presenting these examples, I hope to foster debate about design and development processes.


Its an absolute treasure trove for anyone interested in the larger conversation around how we design, rather than just what we design. Download the full pdf here. Thanks to Nicolas Nova for finding this for me.
December 10th, 2008 / Tags: designthinking, designprocess / Trackback / Comments