Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

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Lucy Kimball is designing business

Lucy Kimball has posted what is hopefully the first in a series on her 2008 MBA elective course 'Design Leadership' that she teaches at the SAID business school. She reports that Chris Downs will be a guest speaker, and the MBA's will be taught about service design methods such as service blueprinting.

Interestingly, there's no mention of teaching 'design management' - the DM approach seems to be increasingly passed up as a method for talking to business people about design; its now about 'design thinking'. i.e - successful business people (including Kimball's MBA's) are no longer being taught how to manage designers, they're being taught to be designers.
August 25th, 2008 / Trackback / Comments