Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.



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Context is king 

Great little research paper(pdf) from giant ant on ‘heuristics for mobile design.’ As they say “by engaging in customers’ situated contexts, mobile applications and mobile marketing can surpass traditional models by truly  supporting customers throughout their day and serving as a trusted  companion in capacities that are still being imagined.” Their list of 10 things to think about is really good…

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August 25th, 2007 / Trackback / Comments