Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.



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The role of design in the development of technology based services. (pdf download)

“The application of design in the case firms was found to be motivated in part by the desire to either counteract or exploit one or more of the distinguishing characteristics of services, which are intangibility, inseparability, heterogeneity and perishability.”

January 23rd, 2008 / Trackback / Comments