Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Mobile Service Design Workshop »« Public Services Awards 2007 - winners and runners up

Publication Review: Concept Design

I've written a short review of 'Concept Design, How to solve complex challenges of our time’ by Jørgen Rosted, Tobias Lau, Casper Høgenhaven, Pernille Johansen. Some Key observations:

  • Demand side pressure will increase
  • Supply side pressure is the bottleneck
  • Differentiate the offer between concept design (doing projects) and innovation process design (building client capacity to do projects themselves)
  • New entrants create new competition
  • Integrate and specialise to succeed

Download the report for yourself here (17MB). Along with posting the review, I've also begun to update the writing section of the site. I'll keep you posted when there's more to check out.

March 25th, 2008 / Tags: servicedesign, desigthinking, publication / Trackback / Comments