Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh. update - A month of service design events! »« Experience innovation at the movies: Five things cinema brands could do to make watching films better and their customers happier

Service Design Thinks 3 - Service Design from Scratch

The next Service Design Thinks is here! We've had fantastic feedback and support for the previous events, and I'm really excited about this event, which will be all about 'service design from scratch'.

Getting new services off the ground, as startups or as new offerings within existing organisations is a huge part of service design practice, and we've got a range of speakers with lots of experience of doing just that.

As with the previous events, we're trying to expand perspectives on what constitutes service design by bringing in voices from outside the design world. Of course we're not excluding design-led service designers (Sophia and Katie are flying the design-led flag this time), but we are trying to push everyone's understanding of how services are designed by all manner of people, in all manner of ways.

In addition, we're changing the format a bit this time - hopefully we'll have a fun case study from a local service entrepreneur, and we plan to do the Q&A session more like a panel at the end of the event, in order to cross pollinate the ideas and get the conversation going between presenters.

Tickets are available from the 10th on the eventbrite page, I hope to see you there!

Below is the text that went out to our email subscribers yesterday.


Please join us for three talks and one big conversation exploring what it takes to get new services going from scratch. Our diverse panel of speakers will share their experiences of founding, funding, managing, growing and designing service organisations and teams.

They’ll explore questions like:

  • What makes a new service business attractive to investors?
  • What kind of people, processes and propositions make a new service more likely to succeed?
  • What does it take to grow a new offering inside an existing service organisation?
  • What can’t you plan for?

We'll hear from:

the entrepreneur Dr James Munro, Patient Opinion
This is our NHS. Let’s make it better: Dr Munro will share his story of growing a social enterprise from scratch, and outline the lessons that all service designers can learn from Patient Opinion’s experiences.

the investor Zaeem Maqsood, First Capital
You’re funded! Zaeem will share his unique experiences of designing venture capital investment services, and explore what makes a startup service investable.

the intrapreneurs Sophia Parker and Katie Harris, The Resolution Foundation and Esro
Innovating social innovation: Sophia and Katie will share their story of starting up The Social Innovation Lab for Kent with Engine Service Design and Kent County Council

The fantastic Sense Loft venue is kindly provided by Sense Worldwide and drinks will be provided from the lovely people at Radarstation

Entry is free, but you must have a ticket. Tickets are available from the Eventbrite page from noon on the 10th of March. Hope to see you there!

March 6th, 2010 / Tags: servicedesign, designthinking, event / Trackback / Comments