Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

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Simple, visual, business model design tool

Alex Osterwalder has posted an article, focused around a Master's Thesis defense, that looks at the digitisation of his business model design practice. At the core of his business model design thinking is this 'Business Model Ontology' diagram that is used to describe the underlying flows of value within a business model:

Business Model Ontology

Understanding, visualising and then being creative with the business model behind a service design is often vital if you're working on anything more than just enhancements to a customer experience. Alex's model provides a simple template to easily get stuck in to thinking about, in a visual fashion, the underlying business factors behind a design. Very useful.

Check out his blog for more thoughts on the model.
January 19th, 2009 / Tags: business, designthinking / Trackback / Comments