Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Context is king Great little research paper(pdf) from giant ant on... »« The mobile device is finally commoditized - the service becomes the single sell

Interesting little mobile device project (although I don’t like the design at all), and nice insight into a device/service/ethnography design process - It’s all a bit po-faced though: “The bleeding edge design inspiration came straight from real consumers via Streative’s “Super Moles”- strategically placed vanguards, who embody influential brand insight.”  : )

Link to Syntes studio project

August 25th, 2007 / Trackback