Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Jane Fulton Suri writes in Rotman Magazine (pdf download). Of... »« Mark Jones spells out why Service Innovation is tough

Mark Jones offers tips for Service Innovation from IDEO. Some of the highlights:
•Seek out the unexpected
•Look outside your industry
•Look at their entire lives and see how you can create a meaningful role for your service
•Examine the ecology around your service
•Prototype early to see how far you can stretch
•Prototype to tease out the implications for feasibility and viability as well as desirability
•Communicate a vision of how your organization will connect with their customers
•Inspire your organization to align along a vision of where they could go
March 1st, 2008 / Tags: servicedesign, presentation / Trackback