Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Go Goldsmiths!"Goldsmiths University graduate Oliver Bishop-Young... »« Experience Design Toolkit

Zeus Jones on the challenges of service marketing

"In the same way that monolithic, singularly-focused brand models are losing relevance, so too are homogeneous brand targeting models. I think that we desperately need some new thinking around targeting that doesn't try to separate people out into discrete groups who all think, act, behave and buy alike."
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July 22nd, 2008 / Trackback / Comments