Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.



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Zeus Jones on the challenges of service marketing

"In the same way that monolithic, singularly-focused brand models are losing relevance, so too are homogeneous brand targeting models. I think that we desperately need some new thinking around targeting that doesn't try to separate people out into discrete groups who all think, act, behave and buy alike."
Link to article
July 22nd, 2008 / Trackback / Comments