Choosenick. Notes and observations on service design, as well as other interesting things/thinking. By Nick Marsh.

Web Strategy as Organisational Strategy

Research paper published through Allotment. Download the pdf (800K) here.

"Small organisations can’t afford expensive strategies, even less, expensive strategic consultancy. Web development, well managed, provides many useful and practical opportunities to focus on and manage any organisation’s broader strategic issues.

This paper offers several useful recommendations for small organisations thinking about developing their websites. It contains key principles for using this opportunity to think more strategically about organisational operation and purpose, as well as practical hints and tips on getting the best out of web development. We’ve also included some examples of when we’ve done this for our clients, as its always best to show and tell."